Kash Beauty, the cosmetics brand of make-up artist Kaylid Cashell, became the first Irish cosmetics brand to franchise Brown Thomas Dundrum’s Beauty Salon.

The company will be selling its Sculpt Stick collection of lipsticks, lip pencils, lip glosses and lip kits in various shades, as well as eye shadow palettes, Sculpt powder brushes and bronzers.

Also on sale will be sets for eyelashes of various lengths and textures, as well as branded products Face Mist, Skin Glaze and Liquid Silk, as well as tools inspired by makeup artists.

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Cashell, who has amassed over 4 million followers on social media and has become one of Ireland’s leading beauty influencers, said: “As an Irish cosmetics brand, we are very proud to be in Brown’s beauty salon. Thomas.

“Our creative team is thrilled to meet customers who visit our stalls and help them experiment with different styles and techniques using our range.

Kash Beauty Brown Thomas

Makeup is a great way to play around to see what suits you, and a visit to the beauty salon gives you the opportunity to talk to the experts and get helpful tips.”

Before launching Kash Beauty, Cashell spearheaded Morphe Cosmetics’ Hit the Light Artistry Palettes campaign and appeared as a judge on the RTÉ reality show Glow Up Ireland.

In addition to Brown Thomas Dundrum products, Kash Beauty products will also be available at BT2 Blanchardstown. The latest available reports from KSC Cosmetics Ltd, which controls Kash Beauty, show that the company made a profit of €125,000 in 2020.

Pictured: Kaylid Cashell at the Kash Beauty counter at Brown Thomas in downtown Dundrum. (Photo: Brian McAvoy)


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