Ahead of its 40th anniversary, Los Angeles-inspired footwear, apparel and accessories brand LA Gear relaunches with a new look and exclusive retail partnership with Fred Segal.

Along with a new visual identity and reinvented sneaker style, LA Gear has appointed Dave Osokow, co-founder of eyewear company Privé Revaux, as Creative Director.

Regarding Osokow’s appointment, Jay Jackson, executive vice of ACI International, his president, and his manager of brands at LA Gear, said in a statement: Our legacy, our long-term vision and commitment to design and manufacture quality products that reflect current footwear and style trends, and to expand our visibility. “

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Image: LA Gear/Fred Segal
Osokoff’s first release for his LA Gear is his new Boardwalk low-top his sneakers for men and women, inspired by his Unstoppable collection, an archive of LA Gear. The unisex style is crafted with a leather upper and plush lining and features a 10-12 hour charging LED tab.

“Boardwalk’s contemporary look pays homage to the old-school classics we loved in his ’90s,” explains Osokou. “Modern and nostalgic for everyday style.”

LA Gear relaunches in partnership with Fred Segal
This new lifestyle his sneaker is part of his limited edition LA Gear Heritage Collection by Fred Segal and draws inspiration from classics from the 80’s and his 90’s, featuring catapults, turbos, frames and more. Honoring his LA Gear legacy design.

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Image: LA Gear/Fred Segal
Known as the iconic SharkFin or SharkSkin, the taller Flame model features a comfortable two-layer midsole and his 3D molded heel, while the Youth Catapult model, designed with the game in mind, lets you move with the It features a light-up tongue that works together. Several color combinations are available, including glow-in-the-dark adult and youth catapults, and a glow-in-the-dark leatherless his upper llama.

Commenting on the retail association, Jackson said: We create unique collections and experiences.”

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Image: LA Gear/Fred Segal
Jeff Lotman, his CEO at Fred Segal, said: By reimagining LA Gear’s all-new look, we’re excited to share the brand with a whole new generation. “

LA Gear’s Heritage Collection retails between US$70 and US$135 and is available at the Fred Segal flagship store on Sunset Boulevard and online at fredsegal.com.


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