If you were following the fall 2022 runway shows this past fashion month, you may have caught a glimpse of a new star on the catwalks. That would be IMG model Alex Consani, who walked for labels such as Alexander McQueen and Versace (she made her high-fashion debut last season, for Tom Ford). With her signature bleach-blonde hair and eyebrows, the 18-year-old model is becoming one of fashion’s freshest new faces—but she first got big on TikTok, where she now has over 719,000 followers on her page, @captincroook.
Consani launched her TikTok during quarantine in 2020, and has quickly amassed a following for her candid, unfiltered, and off-the-cuff videos—all defining qualities of Gen-Z humor on the app. She’ll film herself struggling to get into the Tripp NYC showroom, or imitating Euphoria’s Jules at the club. “Gen-Z humor is extremely different from the rest of humor I have seen,” says Consani of her TikTok style. “It focuses itself on randomness, and not that of planned sketches. Especially on TikTok, I notice viewers tending to lean towards content that is made from nowhere, with no explanation.”
Another thing her fans love? Consani’s early-2000s style, which is full of shield shades, mini skirts, and Y2K scarf tops. While she’s gained an impressive following on TikTok, Consani says she’s now excited to be bringing her devoted audience into the world of modeling. For her, it’s a meaningful career that means a lot more than just wearing fabulous clothes on the catwalk. “I was always interested in [modeling,]” says Consani. “Especially as a young trans girl, I always saw the lack of representation. I wanted to fill the void and show other trans and nonbinary people that it was beautiful to be trans—not something to be ashamed of.”
Below, Consani discusses how she started modeling, where she shops in New York, and what TikTok idea she wants to tackle next.
What made you want to start creating on TikTok?
I first started TikTok out of boredom when quarantine started. Since I can remember, I always had some sort of social media where I would post memes and humorous things for my friends to laugh at. Once I started, my friends and family told me about how funny they were, and because I enjoyed it as well, I decided to continue my journey on the platform.
What’s your process for creating TikToks? Where do you get ideas?
TikTok for me is something that comes very at the moment. Most of the time, it’s when I am walking with friends or in my room bored. I believe social media is the most authentic and beneficial when created that way, because it allows the person creating content to be seen as a human, and not a social media personality. Ideas just come to my head, from conversations I have, or social events going on. Allowing me to voice my opinion on issues I feel strongly about as well as just show my general humor.
Tell us a little bit about how you started modeling.
I began modeling in early 2015 through a Facebook ad my mom found. I was always interested in doing it. Especially as a young trans girl, I always saw the lack of representation, and wanted to fill the void and show other trans and nonbinary people that it was beautiful to be trans—not something to be ashamed of. Eventually I realized the potential the job held and signed with my current mother agent in 2018. Eventually, I signed with IMG right at the beginning of 2019.
How would you describe your personal style?
I am still definitely trying to find my personal style, though I believe my aesthetic is closest to the brand Diesel—if it was going to Woodstock. Lots of leather, moto jackets, and miniskirtst. I like revival 2000s and ‘90s pieces that have anything lace or beaded, mostly circling around grunge. I get a lot of inspiration from older runway shows out of the ‘80s and ’90s.
Where do you like to shop in NYC? Where are your go-to spots?
Recently, I have been really into vintage pieces, ones that hold their value in quality. One of my favorite places right now to shop in that market is James Veloria in Chinatown. They have a lot of beautiful investment pieces that never fail to amaze me. Often including gowns and jackets that perfectly fit in my closet. Another is Cafe Forgot on the Lower East Side. They have a rack of clothes that can be spun with a controller on their wall, allowing all of their pieces to be seen. Nothing hits like a good trip to a thrift store though, that’s where most of my pieces in my closet are found.
What are your future goals in terms of modeling?
I want to continue to represent my trans community and continue to show the beauty in being trans, and that accepting these differences can lead to self-love. I love being on the runway and would love to walk more shows in Europe—the history in the fashion houses there is so incredible. One I have dreamed of since I was little, after watching Breakfast at Tiffany’s with Audrey Hepburn, is Givenchy. I have always wished to have the opportunity to put on their clothing and feel that feeling of beauty that their silhouettes possess.
What is your favorite TikTok you’ve ever made? What took the longest?
I remember I would post the most random things, recording every little thing I found funny in my day, and turning it into a post. Now, as I have matured with my audience, I am creating content geared more towards showing myself past these moments of humor—where I can talk about issues and ideas that really matter to me. Thankfully I have always made videos right when I thought of the idea, so it usually takes less than a minute to create. I try to keep the thought light so that it’s always in the moment and organic.