Fashion trend is the forecast of consumption of a certain concept or product, by a significant number of people, in a period of time that is usually short.
We refer to colors that will be highlighted, models, fabrics, textures, prints that will be more popular in summer, winter or for more seasons. In short, fashion products that we tend to consume, even if not consciously.
Almost everything that is “on the rise” today in the world of fashion and among consumers has already been foreseen beforehand, as a general fashion and consumer trend. But how does this happen?
How do fashion trends emerge?
A fashion trend is not born or dies out of nowhere. What we see as a trend, superficially, is precisely its rise and the confirmation of the deep studies on human behavior and the social context that originated the forecast of that trend.
To understand the emergence of a trend until its rise as a widely consumed product, it is important to know how to differentiate between two basic concepts: macro-trends and micro-trends.
What is the importance of fashion trend?
It is part of the day-to-day of fashion to read the thoughts of its consumers and to know what they want, when and why they want it. And in the absence of a crystal ball, it is precisely the anticipation of macro and micro trends that makes it possible to create and launch products at the exact moment that they will be sought after by consumers.
Beyond this, forecasting trends enables brands to stay aligned with the positioning of their consumers, growing, evolving and occupying important places in society alongside them, for example, in social causes such as feminism, women’s rights, LGBTQIA+ people and sustainability, which was mentioned earlier.
The consumption of fashion or any product is closely linked to the emotions and desires of individuals. Therefore, it is very important that all fashion professionals, mainly from creative areas, constantly update themselves on macro and micro trends as a way of anticipating what will drive the consumption of certain products, and which products will be desired. in the future.
based on fashion trends
Trend-based creation goes far beyond that. It is possible to create collections with original, authorial as well as timeless pieces through forecasts of fashion trends.
The secret here is that the trends tell what to expect from people’s purchasing behavior and, with this, allow the application of macro and micro trends according to the brand’s proposal and the demand of the target audience.
Fewer clearance items with the fashion trend
Investigating and studying trends allows you to take advantage of them in their heyday, before they cool down and result in product envelopes in business stocks. It is also possible to analyze the mix within the quote, and better establish the volume of garments of each model, color or pattern, for example, predicting what will have more sales and the basics that will continue in the new collections.