Think about how many different lipsticks are tucked into makeup bags, rolling around the bottom of purses, and waiting to be rediscovered in random kitchen drawers (just us?) around the world. Yet, somehow, the same shade of red — not just any red, but a very specific brick red—is currently a favorite in 19 countries.
Last year, people on the planet Earth bought 2.4 million bullets of MAC Chili, an intense red with warm orange undertones. (That’s nearly five lipsticks sold every minute.) According to MAC, it’s a top seller in Hong Kong, Korea, Japan, China, Vietnam… still with us? The U.S., Canada, Myanmar, Cambodia, Laos, Taiwan (almost there!), Malaysia, the Philippines, Singapore, Ivory Coast, Nigeria, Ethiopia, Kenya, and Ghana.
“It’s brought the ‘brick-color boom’ to Korean beauty,” says Jae-Hyun Park from KakaoTalk Gift of Kakao Corp, a leading retailer in Korea. The reason a brick red, of all things, is so globally popular? “The The mix of colors makes it much less intimidating than a traditional blue-red lipstick,” says makeup artist Allan Avendaño. “Its brown-orange [undertones] give it the ability to be worn day or night.
“MAC’s creamy, vanilla-scented lipsticks eternally smell like seventh grade to me, which is when I discovered the brand’s makeup counter at my local mall. I’ve gone through a few MAC-specific phases since then: Russian Red during high school cheer season, Rebel when I was finally old enough to get into my college town bars.
Chili, though, is much more aligned with my taste nowadays: it’s brick-y hue is rich and bold, but still subdued enough to wear absolutely anywhere. And the formula is just as sophisticated as it’s always been, providing a ton of matte color payoff without sucking my lips dry.”
“These days, I don’t often wear lipstick, but the MAC Chili Lipstick may just change my mind. I love how its true red hue pairs with my brown skin — it’s the perfect shade, not too bright but not dark. When I do wear lipstick, I’m a lover of matte lipsticks, especially liquid ones.
And I’m used to my lips feeling super dry, but this velvety formula has enough moisture that it feels comfortable on my lips. It’s packed with pigment so I only need a few swipes to get the desired color payoff, and my favorite part is how it slides like butter when I paint it on.”
“MAC Chili Lipstick is the type of red that brings just the right amount of sass and confidence you’re looking for both day and night. My dark lip lines call for a saturated, buildable formula that can take the place of a lip liner — without drying my lips midday.
This lipstick does just that while creating an even layer of color that seems to shape-shift into the perfect, everyday red, complementing my olive-toned complexion.” Put some respect on MAC Chili’s name: the matte lipstick has been a fan favorite for quite some time now, and for good reason. The bricky-orangey red is a spicy take on the staple hue, one befitting of the name. And it goes on beautifully: it’s certainly matte, but there is a creaminess that doesn’t feel drying on your lips. One swipe and you’ll see why it’s a fan favorite