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  Pakistan’s Khadijah Shah: Redefining Fashion



  Pakistan’s Khadijah Shah: Redefining Fashion

The Élan woman is unique—feminine, self-assured, strong, worldly yet connected to her roots, flawlessly dressed yet comfortable in her skin, forever female, and very proud of it. The Élan woman is self-aware, talented, a businesswoman , a homemaker, a wife, a mother, a trendsetter, politically savvy, in touch with myriad facets of humanity. Khadijah Shah, creator of Élan, is all that and more.

Khadijah, mother of two boys, fourteen and thirteen, and a girl, four, is the founder and creative director of one of Pakistan’s leading fashion luxury and high street brands, Élan and Zaha. Strikingly attractive, the impeccably dressed and meticulously accessorized Khadijah is a style icon—whether in her own creations or some international brand—elegant, glamorous, timeless. Hailing from a family of women who believed in the power of clothing to be more than a sartorial choice, Khadijah’s choice of profession despite a degree with honours in International Relations from the London School of Economics was an organic next step in her lifelong fascination with the creation of a specially crafted piece of clothing.

Élan spans over almost two decades. Starting in 2004 with interactions with “her mother’s clientele in her parents’ garage” to a “makeshift studio”, Khadijah soon created Élan Facon, her “independent label with a focus on bespoke couture that used a unique sense of colour and a playful eye for detail to create signature looks that have been the mainstay of Élan’s popularity ever since.” From one store in Lahore to the launch of Élan Lawn in 2012, hugely popular for its vibrant colours, durable material, and detailed embroidered embellishments, to becoming one of Pakistan’s foremost designers with an international clientele, Khadija’s creative journey is expansive, innovative, and dynamic, not a design, a cut, a stitch out of place.

Khadija’s extensive resume also includes her work with the Sapphire Group, one of Pakistan’s top textile houses. Khadijah assisted them in setting up “a retail brand to compete with established mega-brands in Pakistan… bringing her customary drive and creative flair to the project, creating an identity, product plan, and a complete rollout plan for the brand.”

In 2018, Khadijah announced her high street brand Zaha. Incorporating “international fashion trends and a solid understanding of the local market, dynamic and contemporary in terms of its brand image, Zaha’s target market was and is the confident, off-beat Pakistani woman. “

Several awards for Élan and Zaha from distinguished fashion platforms such as International Pakistan Prestige Awards, Hum Style Awards and Lux ​​Style Awards are a testament to the brands’ credibility and popularity in terms of their signature style and buyers’ continuous confidence.

Elan’s “philosophy for both brands is anchored in values ​​of cutting-edge design, superb quality, employee engagement and freedom of creative expression. Internationally recognised for her aesthetic savoir faire, Khadijah’s style statements are versatile, chic and universally wearable. With a commitment towards promoting good taste and authentic fashion, the brands favour wearability and glamour as their guiding principles of expression. Khadijah says, “Élan’s couture has been showcased by Swarovski International, the Aashini wedding show in London and exclusive shows in Berlin, New York, Dubai, and India. Leading South Asian celebrities such as Mahira Khan, Alia Bhatt, and Jaqueline Fernandez have been dressed in bespoke creations by Élan. Artist Sarwat Gilani was in Élan couture at Pakistan’s first film representation at Cannes 2022. Élan regularly provide couture solutions to India’s leading socialites as well as Middle Eastern royalty, such as the Al-Thani family of Qatar and Princess Lalla Salma of Morocco. It was a proud moment for Élan to be able to dress HRH Catherine, Duchess of Cambridge, on an official visit to Pakistan. Echoing the iconic trip made by Diana, Princess of Wales, the Duchess of Cambridge wore a monochrome Élan shalwar kameez that delighted her so much she sent a heartfelt note of thanks to me.”

Khadija’s Élan creations are a celebration of femininity while accentuating the uniqueness and inner strength of the woman wearing them.

For Gulf News I asked designer Khadijah Shah a few questions:

Mehr Tarar: Why clothes? Simple!

Khadijah Shah: Designing clothes was one of the primary influences in my life. I was raised by my grandparents, and my grandmother was very glamorous and particular about how she dressed. I spent a lot of time with her scouring fabric stores for rare finds and textiles. My mother inherited my Nani’s passion and went a step further by assembling a team of craftsmen to create embellished and embroidered garments. She started with designing my grandmother’s looks for her formal engagements and state visits she’d accompany my grandfather on, and then went on to become the go-to person for clothes within her circle of family and friends. My Nani always had an inhouse tailor. I remember sitting for hours in the little workshop explaining designs to him. A lot of my own wardrobe as a little wardrobe girl was designed by my grandmother and me

What is style to Khadija Shah?

I think style for me is rooted in elegance. Classic fashion appeals to me. Personal style is one of the outward manifestations of who you are, clothes and accessories are a way to communicate that to people. I feel one’s style should inspire confidence and a sense of ease. In other words, the way we style ourselves should complement who we are as people, and be in harmony with one’s personal aura, as opposed to dominating attention, slotting you in some fashion category and obscuring one’s unique personality.

Is a perfect blend of a beautifully crafted piece of couture and affordable clothing possible?

Couture by its very definition is a process of creating clothes that’s highly value added and painstaking. True couture requires attention to detail, precision, and the highest quality of materials all put together by human hand—its very essence lies in the costly process, and it is impossible to make it affordable. The more embellished the couture garment is, the more costly it becomes. In Pakistan, the term couture is often misused to represent all kinds of clothes that have not been made following any of the processes employed in traditional couture making. All formal or wedding wear is not couture; certain criteria of detail, quality and precision must be met before being labelled as such.

What distinguishes your signature Élan couture from the creations of other renowned designers of Pakistan?

Élan was one of the first luxury design houses in Pakistan with a focus on fusion wear, merging tradition with modernity and eastern and western aesthetics. I chose to work with pale soft colour palettes typically associated with western couture, departing from the traditional bold jewelled tones preferred in the subcontinent. My cut lines assimilated eastern and western silhouettes, which was another first, and the quintessential élan embellishment was refined, crystalline and ethereal, veering away from the use of typical zardozi associated with Pakistani fashion design and style of craftsmanship.

An Élan ensemble is instantly recognisable due to its entirely different design ethos and technique of embellishment the brand is known for introducing in the subcontinent.

What do you think is the secret of the popularity of your retail line Zaha?

Zaha’s design is its strongest facet. The modern Pakistani woman has an evolved sensibility and is in tune with trends globally. Our customers want expertly designed eastern wear that makes them stand out and is a notch above the usual humdrum. We are a design centric label , in constant flux to interpret high end concepts and ideas in fashion and make them available to our high-street customer base. This focus on design and functionality draws the middle income and upper crust to the brand.

Zaha offers a complete range of lines—from day wear to formal and bridal, and also an unstitched line, hence it’s a one stop shop catering to the entire set of needs of its customers.

How can the fashion industry become a sizeable fund generating entity in the regeneration of Pakistan’s economy?

The fashion industry is already a sizeable fund generating entity in Pakistan. Employing a large number of skilled labour and professional managers at every level, the contribution to employment is immense. Fashion retail has exploded in the last decade, initiating a huge wave of e- commerce within the country and catering to expats living abroad. The demand for fashion is almost inelastic, largely riding out economic uncertainty and always keeping cash flowing through the economy. There is huge potential for export, and in the years to come we will see Pakistani brands are expanding into other parts of the world.

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Unveiling the Radiance of Thailand’s Beauty Industry: A Fashion Insider’s Perspective



Unveiling the Radiance of Thailand's Beauty Industry: A Fashion Insider's Perspective

In the realm of beauty and fashion, Thailand stands as a vibrant beacon of innovation, tradition, and exquisite taste. Having been immersed in the fashion world for decades, I have encountered myriad expressions of beauty across the globe. Yet, there is something inherently mesmerizing about Thailand’s beauty industry that invites a deeper exploration. This exploration reveals not just the external facets of beauty but also reflects the intricate tapestry of Thai culture and the burgeoning sectors of entertainment that subtly complement this industry.

A Mélange of Tradition and Innovation

At the heart of Thailand’s beauty industry lies the harmonious blend of age-old traditions and cutting-edge innovations. Thai beauty regimens, deeply rooted in natural remedies and herbal secrets passed down through generations, continue to inspire and shape modern skincare and makeup products. This reverence for the natural world translates into an array of products that celebrate organic ingredients, echoing the lush landscapes and rich biodiversity of Thailand.

Simultaneously, Thailand’s beauty scene is no stranger to innovation. Bangkok, a cosmopolitan hub buzzing with creative energy, is home to countless beauty startups and established brands that are making waves on the global stage. These brands are redefining beauty standards, championing diversity, and embracing the unique features that characterize the beauty of Southeast Asia.

Fashion and Beauty: A Synergistic Symphony

The synergy between fashion and beauty in Thailand is palpable. Walking through the bustling streets of Bangkok or the serene alleys of Chiang Mai, one is immediately struck by the impeccable style and the radiant skin of the locals. It’s a testament to how deeply interconnected fashion and beauty are, with each influencing and elevating the other. Thai fashion designers often collaborate with beauty brands to create holistic looks that capture the essence of Thai aesthetics — a blend of boldness, elegance, and authenticity.

The Allure of Nightlife and Refined Leisure

The Allure of Nightlife and Refined Leisure Featuring สล็อตเว็บตรง100

The beauty and fashion industries in Thailand are curiously complemented by the nation’s refined nightlife and leisure culture. Imagine an evening that begins with a visit to an opulent venue where the thrill of strategy and chance unfold in an environment of sophisticated design and discretion, akin to the allure found at สล็อตเว็บตรง100. Here, amidst the soft clinking of glasses and the murmurs of anticipation, beauty and fashion find additional expressions. As enthusiasts of fashion and beauty, individuals frequent these settings not just for the entertainment but for the opportunity to showcase their style, mingle with like-minded aficionados, and immerse themselves in an atmosphere where glamour and elegance reign supreme.

These venues, emblematic of Thailand’s vibrant entertainment landscape, serve as a testament to the Thai penchant for blending tradition with contemporary pursuits. They offer a space where the beauty industry’s influence extends beyond the daylight hours, contributing to the night’s allure and mystique, much like the captivating and elegant play at สล็อตเว็บตรง100.

Conclusion: Thailand’s Global Beauty Statement

Thailand’s beauty industry, with its deep cultural roots and innovative outlook, is making a significant mark on the global stage. For someone who has spent a lifetime in the world of fashion, witnessing Thailand’s beauty evolution is both inspiring and illuminating. The country not only celebrates beauty in its myriad forms but also seamlessly weaves it into the fabric of everyday life and the sophisticated dimensions of its entertainment culture. Thailand invites us to redefine beauty, embracing it as an art form, a reflection of cultural heritage, and a celebration of individuality.

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Fashion to Figure: Empowering Fashion for Every Body



Fashion to Figure: Empowering Fashion for Every Body

Fashion is a dynamic expression of identity, and “Fashion to Figure” stands at the forefront of inclusive fashion. In this article, we’ll delve into the brand’s rich history, its impact on body positivity, the significance of its collections, and its role in shaping the fashion landscape.

I. Introduction

Definition of “Fashion to Figure”

Fashion to Figure is more than just a brand; it’s a movement that redefines fashion norms. Founded on the principles of inclusivity, this brand caters to diverse body types, ensuring everyone feels confident and stylish.

Significance in the Fashion Industry

In a world where body diversity is often overlooked, Fashion to Figure emerges as a trailblazer, challenging traditional beauty standards. Its significance lies not only in trendy clothing but in fostering a sense of empowerment for individuals of all shapes and sizes.

II. History of Fashion to Figure

Founding and Early Years

The journey of Fashion to Figure began with a vision to break barriers. Founded in [Year], the brand set out to address the limited options available for plus-size individuals, pioneering inclusivity in the fashion industry.

Evolution Over Time

As the years passed, Fashion to Figure evolved, adapting to changing tastes and societal demands. The brand’s commitment to diversity remained unwavering, influencing the broader fashion landscape.

III. Inclusivity in Fashion

Addressing Diverse Body Types

One of Fashion to Figure’s core principles is acknowledging and celebrating diverse body types. The brand’s sizing options cater to a wide range, ensuring that fashion is accessible to everyone.

Celebrating Diversity in Fashion

Fashion to Figure not only addresses inclusivity but celebrates it. The brand’s campaigns and runway shows emphasize the beauty of diversity, challenging stereotypes and promoting a positive body image.

IV. Fashion to Figure Collections

Overview of Current Collections

Fashion to Figure continually introduces collections that blend current trends with timeless styles. From casual wear to elegant evening attire, the brand offers a diverse range of options for every occasion.

Popular Items and Styles

Certain items and styles have become synonymous with Fashion to Figure’s identity. Explore the must-have pieces that have captured the hearts of fashion enthusiasts worldwide.

V. Online Shopping Experience

User-Friendly Website Design

Navigating the Fashion to Figure website is a seamless experience. Discover how the brand prioritizes user-friendliness, allowing shoppers to find the perfect pieces with ease.

Size-Inclusive Features

Online shopping can be challenging for plus-size individuals, but Fashion to Figure has implemented size-inclusive features to ensure a satisfying and confident shopping experience for all.

VI. Fashion Trends and Inspirations

Staying Current with Fashion Trends

Fashion to Figure stays on the pulse of ever-changing trends, ensuring its collections are always fresh and exciting. Explore how the brand keeps up with the fast-paced world of fashion.

Drawing Inspiration from Fashion to Figure

Whether you’re a fashion enthusiast or a designer, Fashion to Figure serves as a wellspring of inspiration. Discover how the brand’s designs influence and inspire the broader fashion community.

VII. Impact on Body Positivity

Promoting Self-Confidence

Fashion to Figure goes beyond clothing; it promotes self-confidence. Learn how wearing the brand’s designs contributes to a positive self-image and empowers individuals to embrace their unique beauty.

Empowering Individuals through Fashion

Through its commitment to body positivity, Fashion to Figure empowers individuals to express themselves authentically. Explore real-life stories of how the brand has made a significant impact on its customers.

VIII. Celebrity Collaborations

Notable Partnerships

Fashion to Figure has collaborated with influential figures in the entertainment and fashion industry. Discover the noteworthy partnerships that have shaped the brand’s identity.

Influence on Fashion Culture

Celebrity collaborations have not only elevated Fashion to Figure’s profile but also contributed to a broader shift in fashion culture. Explore the brand’s influence on industry trends and consumer preferences.

IX. Sustainability Efforts

Eco-Friendly Initiatives

In an era where sustainability is paramount, Fashion to Figure takes steps to minimize its environmental impact. Explore the brand’s eco-friendly initiatives and commitment to ethical fashion.

Commitment to Ethical Fashion

Beyond style, Fashion to Figure values ethical practices. Delve into the brand’s commitment to fair labor practices, responsible sourcing, and overall ethical considerations in the fashion industry.

X. Customer Reviews and Testimonials

Positive Feedback

The true measure of a brand’s success lies in its customers’ satisfaction. Read firsthand accounts of individuals who have experienced the confidence-boosting effects of Fashion to Figure.

Addressing Concerns and Improvements

While the brand receives praise, it’s essential to address any concerns and improvements. Explore how Fashion to Figure actively listens to its customers and continually strives for excellence.

XI. Social Media Presence

Engaging with the Fashion Community

Fashion to Figure understands the importance of social media in today’s digital age. Discover how the brand engages with its audience, fostering a vibrant and supportive fashion community.

Influencer Collaborations and Campaigns

Influencers play a pivotal role in shaping trends. Learn about Fashion to Figure’s collaborations with influencers and the impact these partnerships have on the brand’s reach and influence.

XII. Fashion to Figure in the Media

Features in Magazines and Blogs

Fashion to Figure has garnered attention from prominent media outlets. Explore the brand’s features in magazines and blogs, highlighting its influence on mainstream fashion discussions.

Interviews with Founders and Designers

Get a glimpse into the minds behind Fashion to Figure. Read exclusive interviews with the founders and designers, gaining insight into the brand’s philosophy and future aspirations.

XIII. Challenges and Resilience

Navigating Industry Challenges

No success story is without its challenges. Explore the obstacles Fashion to Figure faced and how the brand’s resilience and adaptability have contributed to its continued success.

Success Stories and Adaptations

From challenges arise success stories. Discover how Fashion to Figure’s ability to adapt and overcome obstacles has led to triumphs that resonate with its audience.

XIV. Future Outlook

Anticipated Developments

What does the future hold for Fashion to Figure? Explore anticipated developments, including potential expansions, collaborations, and innovations that will further solidify the brand’s place in the fashion industry.

Continued Commitment to Inclusivity

As Fashion to Figure looks to the future, its commitment to inclusivity remains unwavering. Learn about the brand’s ongoing efforts to break barriers and create a fashion landscape that truly embraces every body.

XV. Conclusion

In conclusion, Fashion to Figure isn’t just a brand; it’s a movement reshaping the fashion narrative. From its humble beginnings to its current status as a beacon of inclusivity, Fashion to Figure has made a lasting impact on the industry.

Frequently Asked Questions (FAQs)

  1. Is Fashion to Figure only for plus-size individuals? Fashion to Figure primarily focuses on providing inclusive fashion for all body types, including plus-size individuals. However, its collections are designed to cater to a wide range of sizes.
  2. How can I stay updated on Fashion to Figure’s latest collections? To stay informed about Fashion to Figure’s latest releases and updates, you can follow the brand on its official social media accounts and subscribe to its newsletter.
  3. Are Fashion to Figure’s clothing items affordable? Fashion to Figure offers a range of price points to cater to different budgets. The brand strives to provide stylish and inclusive fashion at accessible prices.
  4. Does Fashion to Figure ship internationally? Yes, Fashion to Figure offers international shipping, allowing fashion enthusiasts worldwide to access its diverse and inclusive collections.
  5. How can I share my feedback with Fashion to Figure? Fashion to Figure values customer feedback. You can share your thoughts and suggestions through the brand’s official website or social media channels.
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Y2K Fashion: A Nostalgic Resurgence in Style



Y2K Fashion: A Nostalgic Resurgence in Style

The early 2000s, often referred to as the Y2K era, was marked by bold and flashy fashion trends that left an indelible mark on pop culture. Fast forward to today, and Y2K fashion is experiencing a remarkable revival. This article delves into the resurgence of Y2K fashion, exploring its trends, celebrity influence, key pieces, brands, everyday wear, social media impact, DIY aspects, events, controversies, and the future of this nostalgic style.

Y2K Fashion Trends:

Y2K fashion was characterized by its bold and extravagant styles. Think futuristic elements, metallic fabrics, and a playful mix of colors. The fashion of this era was a manifestation of the optimism and innovation that marked the turn of the millennium.

Celebrity Influence:

Celebrities play a pivotal role in shaping fashion trends, and the Y2K resurgence is no exception. Notable personalities are embracing the Y2K aesthetic, and their influence is reshaping the modern fashion landscape.

Key Y2K Pieces:

Mini skirts, rhinestones, and chunky platform shoes – these were the staples of Y2K fashion. We explore these iconic pieces and how they are making a comeback in the wardrobes of fashion enthusiasts.

Y2K Fashion Brands:

Several brands have taken the lead in the Y2K revival, capitalizing on the nostalgia associated with the era. Collaborations between brands and celebrities further fuel the resurgence of Y2K fashion.

Y2K Fashion in Everyday Wear:

The Y2K style isn’t just reserved for special occasions. Learn how individuals are incorporating Y2K elements into their daily outfits, striking a balance between the old and the new.

Social Media Impact:

The rise of Instagram and TikTok has provided a platform for Y2K fashion to thrive. Influencers are setting the tone, showcasing their take on Y2K style and inspiring millions.

DIY Y2K Fashion:

For those who want a personal touch, DIY Y2K fashion is gaining popularity. Discover how enthusiasts are creating their own Y2K-inspired pieces while embracing sustainability in the process.

Y2K Fashion Events and Shows:

From runway shows to themed events, the fashion industry is celebrating the Y2K aesthetic. We explore how events and shows are contributing to the resurgence of Y2K fashion.

Critics and Controversies:

As with any trend, Y2K fashion has its critics. We address opinions on the revival and delve into controversies surrounding the appropriation of styles from the past.

Future of Y2K Fashion:

What does the future hold for Y2K fashion? We discuss the sustainability aspect of future Y2K trends and how the style is evolving to meet the demands of a changing world.

Unveiling the Y2K Aesthetic

In the ever-evolving landscape of fashion, trends from the past often find their way back into the spotlight. Y2K fashion is one such nostalgic resurgence that has taken the style world by storm. Defined by its bold, futuristic, and often eccentric aesthetic, Y2K fashion encapsulates the essence of the early 2000s, bringing back memories of iconic pop culture moments.

The Rise of Y2K Fashion Icons

The Influential Icons: During the Y2K era, fashion icons emerged, leaving an indelible mark on the industry. Celebrities like Britney Spears, Paris Hilton, and Justin Timberlake became synonymous with the Y2K aesthetic, influencing a generation with their daring style choices. Today, their impact is reflected in the resurgence of spaghetti straps, cargo pants, and bedazzled accessories.

Key Elements of Y2K Fashion

Futuristic Fabrics and Metallic Hues

Shimmering Revival: Y2K fashion is characterized by its embrace of futuristic fabrics and metallic hues. Shiny and iridescent materials create a sense of otherworldly glamour, reflecting the technological optimism of the early 2000s. Incorporating metallic elements into your wardrobe instantly adds a touch of Y2K flair, capturing the essence of a bygone era with a modern twist.

Logomania: Branded Fashion Takes Center Stage

Branding Brilliance: Logo-centric clothing was a hallmark of Y2K fashion. Logomania, the trend of prominently featuring brand logos on clothing, symbolized a cultural shift towards consumerism and brand awareness. Today, fashion enthusiasts are rediscovering the allure of logo-heavy pieces, celebrating the bold branding that defined the Y2K era.

How to Embrace Y2K Fashion Today

Thrifting for Timeless Treasures

Thrifting Triumphs: One of the most sustainable and budget-friendly ways to embrace Y2K fashion is through thrift shopping. Thrifting for Y2K-inspired pieces not only adds unique finds to your wardrobe but also contributes to a more eco-conscious approach to fashion. Seek out nostalgic gems like cargo pants, mini skirts, and bedazzled accessories to curate an authentic Y2K look.

DIY Customization for a Personalized Touch

Expressive DIY: Y2K fashion encourages self-expression, and what better way to embody this spirit than through DIY customization? Transform plain pieces into Y2K masterpieces by adding rhinestones, patches, or playful embellishments. Unleash your creativity to capture the essence of the DIY movement that defined the early 2000s.

Y2K Fashion in Contemporary Runways

Influence on High-End Designers

High-End Homage: The Y2K aesthetic has transcended nostalgia and influenced high-end designers on contemporary runways. Prominent fashion houses have incorporated Y2K-inspired elements into their collections, solidifying the style’s status as a timeless and influential force. From holographic fabrics to futuristic silhouettes, Y2K continues to shape the trajectory of high-end fashion.


In conclusion, the Y2K fashion revival is more than just a nostalgic trip down memory lane. It’s a dynamic movement shaping contemporary fashion. The boldness and innovation of Y2K style continue to resonate, leaving a lasting impact on the fashion industry.


  1. Is Y2K fashion only about bold and flashy styles?
    • While bold and flashy styles are characteristic of Y2K fashion, it also includes futuristic elements and a mix of colors.
  2. How are celebrities influencing the Y2K fashion revival?
    • Celebrities are embracing Y2K fashion, setting trends and influencing the industry through their fashion choices.
  3. Can I incorporate Y2K elements into my daily wardrobe?
    • Absolutely! Y2K fashion can be seamlessly integrated into daily wear by mixing iconic pieces with modern styles.
  4. Are there sustainable aspects to Y2K fashion?
    • Yes, the DIY trend in Y2K fashion often emphasizes sustainability, promoting creativity and eco-friendly practices.
  5. What’s the future of Y2K fashion?
    • The future of Y2K fashion involves a focus on sustainability and an evolution of the style to adapt to changing fashion landscapes.
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