Beauty

McKinsey Identifies the Gaps in Black Beauty

Published

2 years ago

June 24, 2022

McKinsey Identifies the Gaps in Black Beauty

New study sheds light on an undeserved, yet lucrative segment within the skincare, hair care and cosmetics segments.

The global beauty industry is missing a $2.6 billion opportunity by not meeting the needs of the Black consumer, according to McKinsey. In a new study, the consulting firm concludes that Black people’s experience within the beauty industry is markedly more frustrating than that of non-Black people and filled with multiple friction points.

For example:
• Black brands make up only 2.5% of revenue in the beauty industry. Yet Black consumers are responsible for 11.1% of total beauty spending.

• Black consumers are three times more likely to be dissatisfied than non-Black consumers with their options for hair care, skin care and makeup.

• Black consumers show an affinity and preference for Black beauty brands and are 2.2 times as likely to conclude that products from those brands will work for them. However, only 4-7% of beauty brands carried by specialty beauty stores, drugstores, grocery stores, and department stores are Black brands.

• From entry-level to the C-suite and from retailers to beauty houses, only 4-5% of all employees in the US beauty industry are Black.

• Black brands in the beauty industry raise a median of $13 million in venture capital, substantially less than the $20 million that non-Black brands raise. Yet today, the median revenue of those Black brands is 89 times higher than what non-Black beauty brands return over the same period.

McKinsey concludes that better serving Black consumers and supporting Black beauty brands could lead to greater equity across the entire beauty industry—for shoppers, entrepreneurs, large beauty houses, retailers and investors.

To help remedy the situation, McKinsey offers insights for research, marketing and sales departments.

When it comes to market and product research, Black populations are often overlooked, according to McKinsey. For decades, large multinational beauty brands were focused primarily on non-Black skin and hair. The beauty executives McKinsey interviewed said they had trouble hiring Black chemists to do research in labs and also that there was underrepresentation of Black participants in clinical trials.

For Black entrepreneurs, they’re more likely to be excluded from receiving information about high-potential opportunities. Black representation in the beauty industry lags far behind Black representation in the share of beauty spending and the population at large: Black employees make up only a small percentage of employees in the beauty industry and are also underrepresented among employees at retailers selling beauty products. In fact, McKinsey estimates it will take 95 years for Black employees to reach talent parity across all levels of the private sector.

According to Nielsen, only 2% of the total money spent on advertising in the US from 2011 to 2019 went toward Black-oriented TV stations, magazines, and websites. In its focus groups, McKinsey learned many beauty advertisements didn’t resonate with Black audiences because they neither portrayed a diverse population nor spoke to people with more melanin in their skin and curls or kink in their hair. McKinsey’s focus group research suggests that 75% of Black beauty consumers can be persuaded to purchase beauty products by ads that feature various skin tones across all races. Conversely, 75% can be dissuaded from purchasing a product when an advertisement does not reflect racial diversity. According to McKinsey, Black consumers have an affinity toward Black brands and are 2.2 times more likely to conclude that products from Black brands, as compared with non-Black brands, will work for them.

Lack of availability is another problem in the Black beauty industry. Many Black neighborhoods are in “consumer deserts.” On average, Black consumers travel 3.36 miles to a specialty beauty store, about 21% further than White consumers. Black consumers also need to travel more than 17% further than White consumers to department stores to access expert customer service from behind a makeup counter. Once they get to the store, here aren’t enough brands on the shelves suitable for melanated skin or Afro-textured hair. When stores do carry them, oftentimes, Black beauty brands are out of stock, and what’s in stock is often poorly placed on shelves. Forty-seven percent of McKinsey survey respondents said they typically buy beauty products at a mass-market retailer or a grocery store, yet only 13% said it’s easy to find beauty products that meet their needs there.

If Black consumers find what they’re looking for, they often have a poor sales experience, according to the McKinsey survey. Sales associates were not knowledgeable about products for Black consumers. Only 23% of respondents said that salespeople could have sophisticated discussions about Black beauty brands and products. And only 13% said that sales associates could make knowledgeable recommendations for Black consumers. McKinsey concludes that may stem from a lack of diversity among store associates combined with insufficient systemized training of associates on Black customers’ needs and interests. McKinsey found that when there is at least one Black sales associate in the store, Black consumers are almost twice as likely to find someone who provides a very or somewhat helpful answer regarding products designed for darker skin tones.

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Beauty

100+ Best Beauty Business Name Ideas

Published

1 year ago

January 18, 2023

rocklord

Even though there are many beauty business name ideas available, picking the right brand name can be tricky.

The beauty industry is fiercely competitive, so finding a unique name is one way to get noticed. But the question is, how do you choose the best one for your business?

Here’s our top list of name ideas for your beauty business:

Contents

Catchy Beauty Business Name Ideas

Beauty by [Your Name]
The [Your Last Name] Beauty Salon
[Your name] ‘s Beauty Store
[Your name] ‘s Beauty Supply
Beauty by Design
The Beauty Studio
Beautylicious
Beauty Mark
Polished
The Beauty Spot
Perfection
Bombshell Beauty
Pamper Me Pretty
The Beauty Spot
The Beauty Brigade
Fabulous at Any Age
Beauty by Design
The Beauty Bar
Pretty Please
Beauty Junkies
Beauty Secrets
The Glamourous Life
Couture Beauty
The Beauty Connection
Pretty in Pink
Beauty Bliss
Utopia
Enchanted
The Beauty Queen
The Makeover Studio
Beauty Oasis
The Retreat

The Femme Fatale
The Bombshell
The Glamazon
The Femme Nikita
Beauty Retreat
Bare Escentuals
Face Place
Beauty Emporium
Aqua Bling
Beauty Boutique
Pretty XO
Eternal Youth
Salon De Beaute
Cutie Patootie
Elegant Essence
FormulaGlow
Pretty Pulp
Beautique
Obey Your Beauty
Pretty Fun
Pool Noodle
RetroCool
EverGlowy
TrueBeauty
BeautyBuddies
PrettyCherry
PrettyPoppet
Lucky Lipstick
Wish U Were Here
Sprinkles
Pinch Me
Escape
Think Pink
elly Be Thy Name

Unique Beauty Business Name Ideas

Sweet Matter
Self-Love Salon
Bloom Beauty
Diva Rose
BeautyHour
BeautyFable
Lulla-Ladies
BeautyBoard
GleamGlow
PrettyCrop
Kitty Kisses
New Age Beauty
Modern Goddesses
Nouveau Look
Goddess Complexions
La Femme
TheRightPickUp
BeautyRooms
BeautyBlazer
FancyFaceCo
Mirror So
Easy on the Eyes
Bella Buzz
The Glam Lab
Inkwell Creative
Skin Care Sundays
Heavenly Goods
Pretty Little Things

BeautyDust
Glam Rush
TooGoodToGo
DeLuxe It Up
Blemishless
Beauti-Full
Dazzle Bubbly
Tranquee
Lilah Beauty
Brillant
Beau-Tiful
Quietly Radiant
Cover Queen
You’re Lit
Bold Minerals
Club Queens
Kendra Rose
Heavenly Silks
Hush Hour
Beneath and Beyond
Big Beauty
Best of Your Skin
Canvass
Daisy and Daisy
Eureka!
Beautyalove
Honeydew
Pink Slip
Tropical Pop
Ivy and Mint
Glowticity

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One Word Beauty Business Names

Siren
Beautyology
Venus
Aphrodite
Isis
Cleopatra
Nefertiti
Allure
Sultry
Glam
Luxe
Chic
Refined
Timeless
Opulent
Splendid
Glitz
Fancy
Flair
Gleam
Beautease
Iridescence
Scintillate
Spark
Dazzle
Becauteous
Glitter
Radiance
Beadazzled
Lustrous
Shine
Resplendent
Sheen
Sleek
Luminous
Mystical
BeautyBunch
LuxeBeauti

Mire
Kyula
Marron
Treza
Pique
BareBeauty
Beautlive
Wildflower
Honeybee
She Cream
GlowJo
Fionull
Cutera
Neat-N-Even
Layerly
Glowy
BerryNude
Kalessie
Lovelinesss
Beautyify
Rosebud
Luxuriously
Beautyous
Bejeweled
Onyx
SkinMint
Nailina
Preen
Quenche
GetBeauty
LuxReveal
Eyelove
Loveli
Unblemished
BeautyBae
Beautypalooza
Glamour Buzz
Soulshine

Dreamless
Sweetz
Moonfall
Nailfection
Lashique
BeautyX
Handsup
Blushtease
Naturess
Vitalina
BloomJewel
CherIe
TrendHead
SweetPearl
PearlIce
PrettyMint
SweetChin
PrettySkin
Spectabelle
Zerobe
Skinnia
LaBelle
Lalondon
Vanitee
Floris
EyeLinx
BeautyDome
PinkTarte
Cavale
Entwine
Bellita
TotalGlow
BeautySpot
Glitterati
Sweeten
BeautyCall
Beautica
Magnetism
Earthness

Creative Cosmetic Business Name Ideas

Painted Lady
Pretty in Pink
The Cosmetic Kitchen
Makeup Maven
The Makeover Studio
Dolled Up
Color Me Beautiful
Cosmetics & Co.
Gorgeous Glam
Makeover Magic
Glamour Girl
Color Dimension
Lipstik Inc.
Glossy Goals
Cosmetic Secrets
Coral Seashells
Coralista
Makeup Misfits
FaceValue
Beautitize
Lipstick’s the New Nude
Muddy Rose
Cherry Lips
Wet Aplenty
Summer Scented
Exfoli-tation
Flower Scentsation
RedsAndBombshells
LusciousLips
DestashingDiva
DeGrasse
Rosy Rose Petals
Painted Paws
PrimaLoss
DeePressed
NudeGloss

Fantyx
GirlyGloss
NoMakeup
Glitz n Glam
Color Craze
Playful Pout
Plump Perfect
Buttercream
Powderish
PowderFit
Powdered
BlankFace
BareMarks
MakeMePretty
Rize
Moodter
Make Up Me
Cheeky Charms
AphroditeDerm
UrbanLipstick
LipsSoul
MakeUpLife
Acrystyle
LipsWins
GrinsLips
MakeRose
FacesNew
BeautifulMist
CosmeticsArt
CosmeticsHazel
Skinderella
PoutBoutique
Blush Buddy
Lipstick Alter
MakedUp
BeautyBlisser

Trumakeup
Le Flawless
Beautifyment
LipMorph
PowderCube
Cosmeye
Tristar
MakeFine
MaxLure
Dabulous
FlutterLash
Mille and Haute
StyleSand
BeautyBot
InfiniteChic
Boudoir
Smoked Lash
Glam Stripe
Hello Brights
Nude You Makeup
Chiquida
Makeupia
Snappy Sour
Careful Darling
Cosmetic Geek
Sassy Shadow
Boss Pretty
Glamour Dolls
Beautiful Kisses
Kiss My Face
MakeLab
Lumicreamy
Lasting love
Short Sweetheart
Lovers’ Kiss
Hair & Beauty Business Name Ideas
Cutting Edge
Glossy Locks
HairCurtain
OliveYou
KeratinDip
Tressed to Impress
The Mane Attraction
The Cut
A Cut Above
Hair & Now
Lashes & Locks
Crowning Glory
Curl Up and Dye
Sugar Tressed
Curl Custard
Hairtreats
Curl Blossoms
Eve’s Garden
Hair Carnival
Hairstyles Unlimited
Prima Donna Hair
Fizz Hair
Curls and Clicks
Passion for Hair
Hair Spills
Make it Cut
Love My Locks
Facial Scissors
Dye Shoppe
HairSpa
Locksmith
Hair-iva
Hairity
Gypsy Hair
All Hairs
Haircuttery
Hairlicious
Beautyfuls
Kera Care
Hair Truths
E-Luminate
Hairpin Turn
Lash Y’All
Nooks and Knacks
Twistspire
Haircuttery
Hairzz
Beautyty
Majestic Curls
Haircut & Makeover
Georgette’s Salon
Hairsational Salon
Braid Bar
Dollish
Knotty
Dollin’ Around
Hairspiration
Curls N’ Quills
Hair Hatches
Hello, Handsome! Hair Parlour
Hair Home
Mane Attraction
Curls & Company
Love Your Length
Curly Whiskers
Beauty Splendor
The Gleam Group
Rocking Hair Salon
Snip, Sip, and Style
Hairitage
Glow-Blow
Bae-Stache
Hair And Cuts
Beautiful Hair

Why should you choose the best name for your beauty business?

A lot goes into selecting a name for your beauty or makeup business.

The biggest beauty brands usually have the most catchy and unique names. You can do this to make your business stand out from the crowd and attract clients.

Memorable names stick in people’s minds, which means they’re more likely to remember your company when they need your products.

Also, names that tell a story or carry a special meaning are especially effective.

A good name reflects your company well, so choosing one perfect for your brand is essential.

Whenever you decide to start your beauty company anywhere, come up with a name that will catch people’s attention.

How to come up with a beauty brand name?

Is your new beauty brand about to launch? Congratulations! It’s an exciting time for you and your business.

Whether you’re starting a small beauty shop or a new product line, naming is an essential part of success. Here are some tips for selecting the perfect beauty brand name.

Think about the meaning of your name

Is your brand all about natural beauty? Or maybe it’s focused on luxury and glamour?

Names should reflect what you sell and how you want to be perceived.

Choose a name that fits your brand’s feel and tone.

Check domain name availability

After you’ve come up with a few possible names, you should check if the domain name is still available. This is important because you want customers to be able to find your website easily.

Add a twist to it

Short and catchy names stick in your memory. Customers will remember your brand better when looking for beauty or makeup products.

Use SEO keywords

Your brand name should contain keywords that customers will likely use when searching for your products. It’ll help you show up on search engines.

Make it fun

When naming your business, don’t be afraid to get creative. Put your brain to work to come up with a name that stands out.

Seek feedback

The next step is to ask for feedback on the names you’ve come up with. Ask your friends, family, and even potential customers what they think of your name ideas. See which ones resonate the most and go with that.

Try a name generator

If you’re struggling to brainstorm names on your own, there are lots of online name generators that can help you come up with ideas for your new beauty brand and are free to use. Just enter a few keywords related to your brand, and you’ll get some names. Use keywords like ‘beauty store name’ or ‘beauty company name.’

Go with your gut

The bottom line is, you should pick a name that feels right to start your own beauty business. Trust your instincts and pick something that you’re proud of.

Over to you…

The sky is the limit when it comes to beauty business name ideas. The possibilities are endless.

But before settling on a name, think about what kind of brand you want to create. Do you want to create a luxury beauty brand? A natural beauty brand? A wellness beauty brand? Knowing where you want your brand to go will help you pick the perfect name for your business.

No matter what type of brand you ultimately decide to launch, we hope our list of makeup and beauty brand name ideas has given you some inspiration. Wish you luck!

Beauty

699 Original & Catchy Clothing Brand Names Ideas

Published

1 year ago

January 18, 2023

rocklord

Do you ever dream of starting your own clothing brand? It’s a lot of work, but it can be really rewarding. It’s fun to design clothes people love to wear. And you get to build a brand that represents your style and values.

So, if you want your clothing or a boutique business to be successful, give it a name that everyone will remember.

Here, we’ll explore unique clothing brand names that aren’t taken already so you can find your own.

Contents

Cool Clothing Brand Name Ideas

21Story
24/7 Clothing
Apparels 360
Apparels Inc
Attires Hill
Blairs
Couture Inc
Couture Works
Couturely
Crene Crap
Dolce Viva
Fashion
Fiesta
Infinity
Mad Colors
Meta Cool
Ninety Ninety’s
Real Style
ReVamp
Studio9
Style Archive
Style Capsule
Fashion Factory
Style House
Style Lab
Suede Prime
Style Yard
The Cool Company
The Couture Club
The Shack
The Style Club
The Style Company
Tiffanys
Upstyle
Urban Closet
Vibe Store
Vini Vidi
Blue Chic

Unique Clothing Line Name Ideas

20/20
24 Karat
Adaline’s
Angels & Demons
Archives
Curves
Euphoria
Fleur
French Closet
Klothing
Merci
Milana
OMG
Penelope’s
Riverdale
Style Loft
The Closet
Très Chic
Ubique
Vogue
Endless Rose
De Novo
Magnolia Boutique
Sweet Repeats
Forever New
London Clothing Company
Fashion Hub
Living Simply
Blueberry Hill
Wear Classy
Modern Appeal
Unique Altered
Primrose Shop
10 Days Apparel
Zip & Buttons
Florian Dress Shop
Legacy Vintage
Simply Wonderful
The White Closet
B&W
Dolled Up
Rewind
Rack n Reroll
Variation Vault
This Year’s Gear

Catchy Clothing Brand Name Ideas

Fashionista
Threads & Trends
Finders Keepers
Belle Chic
Aesthetics
Suit Up!
Fashionholic
Cloud 9
Big Bold Beautiful
Beachy
Abracadabra
Bang On
Dress R Us
NY Wardrobe
Sew in Style
The Spotlight
The Hanger
Window Shop
Fashion Week
C’est la Vie
Brooklyn 20-20
Urban Apparels
Seychelles
Rehab
Runway
Night & Day
Size Zero
Knock Knock
Viva la Vida
Rock n Roll
80s Vibe
Dots & Lines
The Apparel Factory
Sugar & Spice

Beauty

How can chin sculpting treatment help you?

Published

1 year ago

January 9, 2023

rocklord

How can chin sculpting treatment help you?

Chin sculpting is a treatment that uses PRP (platelet-rich plasma) and micro-needling to give you a slimmer, more defined jawline. The procedure can be performed in a single session and takes around two hours to complete. It’s suitable for all skin types and requires no downtime, so you can return to your busy schedule immediately after treatment.

A thin face shape is often linked to a stronger jawline.

You may find yourself longing for a more robust jawline if you have a thin face shape. A weak chin can make your face appear even slimmer than it is and make you feel like your face is too narrow. However, chin sculpting treatments can give you the look of a strong jawline without having to go under the knife or resort to injectables.

Chin sculpting treatment helps add definition and weight to your jawline so that it’s more proportional to the rest of your facial features. This works well for those who aren’t looking for significant changes but want their chin area to appear more robust than it currently does to balance out other aspects of their faces, such as oversize lips or high cheekbones that stand out more prominently than other features.

Sculpting your chin can make you look younger.

It can make you look younger. Not only does this procedure help patients achieve a more balanced facial appearance, but it also makes them look more attractive. This is because the chin plays a vital role in creating the face’s overall balance and harmony. These procedures are very safe and effective, focusing on reducing excess fat from under the chin area without causing any visible scars or wounds on your face.

You don’t have to worry about allergic reactions.

It is a non-invasive treatment that uses a laser to remove fat from the area around the chin, which helps reshape and contour it. It’s also known as laser lipolysis, but whatever you call it, this procedure has many advantages over traditional methods.

No incisions or stitches
No pain or recovery time
No allergic reactions

Your face will look more balanced and attractive.

It can help you achieve a more balanced face. It is also known as chin augmentation or recontouring, and it can help you achieve that perfect balance between your lower and upper facial features. By restoring balance to your face, the overall aesthetics of your visage will appreciate greatly, and so will the way you feel about yourself.

The chin is vital in helping create visual harmony in the face; however, some people have chins that are too short, too long or need to be proportioned correctly with their other facial features (such as their nose). In these cases, chin reshaping surgery may be recommended to correct these issues by either making the jawline appear longer or adding definition to its shape through contouring techniques such as shaving down bone spurs from underneath skin areas above them (known colloquially as “fat grafting”).

If you’re looking for a new way to give yourself more confidence, chin sculpting could be the answer.

It is a non-surgical procedure that can help to reshape your chin, making it look more balanced and attractive. It can also make you look younger by eliminating excess skin on the neck and jawline, which often occurs with ageing.

The treatment involves strategically placed injections of hyaluronic acid filler or fat transfer to create a more defined jawline, balanced facial features and a youthful appearance. The patient may have some swelling and bruising following this procedure, but these will usually subside after a week.

It can be carried out under local anaesthetic or conscious sedation (where you are awake but relaxed), depending on each patient’s individual needs.