Streetwear first became popular in the early 2000s thanks to figure skaters and their incredible influence on pop culture. Clothing brands like Supreme and Stussy were in their prime, dominating the scene across the United States and soon in Europe. Since then, streetwear has constantly evolved and expanded its audience.
What was once the style of dress for figure skaters and teenagers has become fashionable clothing. Everyone from models to musicians often wear casual street clothes. Its popularity has fluctuated a bit, but today it’s a very comfortable clothing choice for everyone, not just Los Angeles skaters. Did he conquer the world? Explore your past, present and future.
where did it start
Most of the popular streetwear brands you see today were founded in the 1980s, but only recently took off. Building a fashion brand around a specific person/hobby was seen as a smart way to enter a whole new market. When it comes to men’s streetwear, California has always been the big name in streetwear. It was the center where many of the names met. born.
Now some of the most famous sportswear brands like Nike, Adidas and Puma are trying to enter the streetwear market. But brands like Off-White, Bathing Ape and Supreme have maintained their integrity despite their success. They are largely considered pioneers in street fashion, so this gives them a distinct advantage over their peers.
Brands like Supreme and Stussy paved the way for designers like Vigil Abloh and Raf Simmons to create their own designer streetwear. They combine streetwear with haute couture, making it a more exclusive product, using luxurious materials to create streetwear-inspired pieces. Ditching the looks in favor of premium yet laid-back streetwear. In fact, they argue that streetwear would not be what it is like. If celebrities weren’t ready to embrace this unique style.
Fashion is heavily influenced by what people see on social media. Models and influencers are well known for setting standards when it comes to “trending.” When models like Bella Hadid and Kendall Jenner show up in designer streetwear, you know it’s cool. That is why many streetwear brands collaborate with other designers and celebrities to raise awareness and like design to present to the public.
The future of streetwear
While the world of fashion seems to be constantly changing, with new trends and styles coming on each season, designer streetwear seems to be going nowhere. they are still working together to create awesome new collections, and every new Supreme release is still talked about. Whether streetwear has alternative options remains to be seen. Right now it’s at its peak and it’s still going.