In recent years, fashion events have taken an unconventional turn. From high-end designer collaborations with fast-food chains to streetwear becoming high fashion, the fashion industry is known for its eagerness to experiment with the unexpected. The latest addition to this trend is the incorporation of Pokemon Go into fashion week events. Yes, you heard that right! Pokemon Go, the popular augmented reality game, has found its way into fashion week runways, and fashion enthusiasts are loving it.

The Emergence of Pokemon Go in Fashion Week

In the past few years, Pokemon Go has grown to be one of the most popular games, with players all over the world using their smartphones to catch virtual Pokemon characters. The game has now become a part of the fashion world, with designers and fashion brands creating collections inspired by the game.

Fashion week is an annual event where designers showcase their latest collections, and it has become a platform for showcasing collaborations with different industries, including gaming. In recent fashion weeks, we have seen models walking down the runway with Pokemon-themed outfits and accessories.

The Pokemon Go-Inspired Collections

The incorporation of Pokemon Go in fashion week runways has led to the creation of many exciting collections. These collections include clothes, shoes, and accessories inspired by the game’s characters and themes.

One of the most notable Pokemon Go-inspired collections was launched by Moschino during Milan Fashion Week. The collection featured Pokemon characters such as Pikachu, Jigglypuff, and Charizard printed on dresses, bags, and shoes. The models walked down the runway wearing Pokemon-inspired outfits, with Pikachu-inspired headbands and Jigglypuff-inspired makeup.

The Popularity of the Pokemon Go Fashion Trend

The Pokemon Go-inspired fashion trend has gained a lot of popularity in recent years. The trend has been spotted on celebrities and fashion enthusiasts all over the world, making it a global phenomenon.

The trend has also led to the creation of many collaborations between fashion brands and gaming companies. For instance, Puma collaborated with Pokemon to create a line of sneakers inspired by the game. The sneakers feature the iconic Pikachu and Pokeball designs, making them a must-have for sneaker and Pokemon Go enthusiasts.

How to Incorporate Pokemon Go-Inspired Fashion in Your Wardrobe

If you are a fan of the Pokemon Go game and the fashion industry, you can incorporate the trend into your wardrobe. The easiest way to do this is by wearing clothes or accessories with Pokemon characters or themes.

You can start by buying a Pokemon-inspired T-shirt or sweatshirt. You can pair the T-shirt with jeans or shorts, creating a casual and trendy outfit. If you are feeling more adventurous, you can try wearing Pokemon-inspired accessories such as earrings, necklaces, or bracelets.


In conclusion, the incorporation of Pokemon Go in fashion week events has led to the creation of exciting collections and collaborations between fashion brands and gaming companies. The trend has gained a lot of popularity, with fashion enthusiasts all over the world embracing it.


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