The newly launched fashion brand Piccoli has commissioned Avant to lead its national media campaign, in which the agency will be responsible for all press relations covering Piccoli’s fall and Christmas collections and beyond. Founded by Brazilian native Giulia Guimarães and offering stylish eco-friendly clothing for petite women 5’3″ and below, Piccoli’s avant-garde design is perfect for its wearer, using Brazilian raw materials as much as possible to support the economy. reduce the brand’s carbon footprint.
Avant will also run a celebrity and influencer recruitment campaign for retro clothing site Truffle Shuffle, focusing on some of the brand’s most iconic brands and partnerships, including Stranger Things, Disney and Star Wars. Known for its clothing and gifts inspired by the best TV, music and more, Avant will secure places among the most prolific A-list influencers and stars.
Avant PR Founder and CEO Ellen Kelly said: “We are thrilled to be working with these brands, each adding something new to our fashion roster. Piccoli has identified a real gap in the market for stylish, well-designed small clothes, while Truffle Shuffle is an iconic brand that we know celebrities will love.”
Piccoli and Truffle Shuffle join Avant’s roster of fashion, beauty and lifestyle clients, which also includes Face Junkie, KinKind, Cannacoffee and Mum and You.